Our PPC Management Approach
Digital Lens delivers comprehensive pay-per-click management focused on maximizing your marketing ROI. We handle every aspect of your campaigns from initial research and setup to ongoing optimization and reporting.
Strategic Campaign Development
Custom-built campaigns aligned with your business goals and target audience
Data-Driven Keyword Selection
Research-backed keyword targeting focused on high-intent, conversion-ready searches
Budget Optimization
Strategic allocation of ad spend to maximize ROI across platforms and campaigns
Click Fraud Monitoring
We implement advanced monitoring systems to detect and prevent fraudulent clicks on your PPC campaigns.
Cross Platform Management
Coordinated campaigns across Google Ads, Bing, social media, and display networks
Comprehensive Performance Tracking
Transparent reporting on key metrics including CTR, conversion rates, and ROAS
Precision PPC Management That Drives Measurable Results
Frequently Asked Questions
Effective PPC campaigns typically require a minimum monthly ad spend of $1,500-$2,500 for local businesses, plus management fees. However, we tailor recommendations based on your industry, competition, and business goals. We focus on ROI rather than arbitrary budget numbers.
Unlike SEO, PPC campaigns can begin driving traffic immediately after launch. However, optimization typically takes 2-4 weeks as we gather data to refine targeting, adjust bids, and improve conversion rates. Most clients see their best results after this initial optimization period.
Unlike SEO, PPC campaigns can begin driving traffic immediately after launch. However, optimization typically takes 2-4 weeks as we gather data to refine targeting, adjust bids, and improve conversion rates. Most clients see their best results after this initial optimization period.