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Our PPC Management Approach

Digital Lens delivers comprehensive pay-per-click management focused on maximizing your marketing ROI. We handle every aspect of your campaigns from initial research and setup to ongoing optimization and reporting.

Strategic Campaign Development

Custom-built campaigns aligned with your business goals and target audience

Data-Driven Keyword Selection

Research-backed keyword targeting focused on high-intent, conversion-ready searches

Budget Optimization

Strategic allocation of ad spend to maximize ROI across platforms and campaigns

Click Fraud Monitoring

We implement advanced monitoring systems to detect and prevent fraudulent clicks on your PPC campaigns.

Cross Platform Management

Coordinated campaigns across Google Ads, Bing, social media, and display networks

Comprehensive Performance Tracking

Transparent reporting on key metrics including CTR, conversion rates, and ROAS

Precision PPC Management That Drives Measurable Results

Dashboard of Google Ad campaign

Turn Clicks Into Customers

Digital Lens transforms your PPC investment into measurable business growth. Our data-driven approach combines strategic campaign development, precise targeting, and continuous optimization to maximize your return on ad spend. 

Frequently Asked Questions

  • Effective PPC campaigns typically require a minimum monthly ad spend of $1,500-$2,500 for local businesses, plus management fees. However, we tailor recommendations based on your industry, competition, and business goals. We focus on ROI rather than arbitrary budget numbers.

  • Unlike SEO, PPC campaigns can begin driving traffic immediately after launch. However, optimization typically takes 2-4 weeks as we gather data to refine targeting, adjust bids, and improve conversion rates. Most clients see their best results after this initial optimization period.

  • Unlike SEO, PPC campaigns can begin driving traffic immediately after launch. However, optimization typically takes 2-4 weeks as we gather data to refine targeting, adjust bids, and improve conversion rates. Most clients see their best results after this initial optimization period.

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