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Digital Lens Learning Center

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How Google's Latest Local Algorithm Update Affects Your Business (And What to Do About It)

At Digital Lens, we know how critical it is for small businesses to stay visible in local search results. With Google’s latest algorithm...

Digital Lens

Apr 304 min read

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Digital marketing dashboard showing suspicious PPC campaign activity with red-highlighted click spikes, IP address patterns, and a magnifying glass analyzing fraudulent ad clicks. Digital Lens's data-driven approach to identifying competitor click fraud that was wasting ad budget.

Digital marketing dashboard showing suspicious PPC campaign activity with red-highlighted click spikes, IP address patterns, and a magnifying glass analyzing fraudulent ad clicks. Digital Lens's data-driven approach to identifying competitor click fraud that was wasting ad budget.

Case Study: How Digital Lens Stopped Click Fraud and Boosted Leads by 25%

Discover how Digital Lens uncovered a competitor's click fraud scheme that was draining our client's ad budget. By implementing advanced tracking and strategic solutions, we reduced their ad spend by 60% while increasing qualified leads by 25%. This case study reveals how we identified the fraud, confronted the perpetrator, and transformed our client's digital marketing performance with transparent, results-driven strategies.

Digital Lens

Apr 253 min read

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Digital Lens partners with businesses across New England to improve online visibility and drive qualified traffic through strategic search engine optimization. Whether you're looking to dominate local search, improve your technical foundation, or outrank competitors, our data-driven approach delivers measurable results.

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508-631-7451

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