Our SEO Process
At Digital Lens, we follow a proven three-step methodology to elevate your online visibility. We begin with a comprehensive audit that examines every aspect of your search presence, establish clear performance benchmarks to measure success, and implement ongoing optimizations that drive sustainable growth. This structured approach ensures we identify all opportunities, track progress transparently, and continuously improve your search performance over time.
Comprehensive Website Audit
Our holistic audit evaluates your entire search presence. We analyze technical infrastructure to identify crawlability and indexation issues, assess content quality and keyword optimization across your site, examine your backlink profile for strengths and vulnerabilities, and evaluate your local search visibility including citation consistency and Google Business Profile optimization.
Baseline Performance Benchmark
We establish clear measurement benchmarks for your current performance across key metrics. This includes keyword positioning, organic traffic patterns, competitive gaps, technical health and conversion analytics. These baseline measurements create accountability and provide the foundation for tracking progress against defined KPIs.
Strategic Optimization & Growth
Ongoing implementation of data-driven improvements with regular performance reporting. We execute prioritized optimizations across technical elements, content, and off-site factors while continuously measuring results. This iterative approach ensures sustainable organic growth through adaptive strategy refinement.
Web Design
Transform your online presence with stunning, mobile-friendly websites built to convert visitors into customers. Our responsive designs optimizes your site on every device.
SEO Services
Boost your visibility where it matters most. Our local SEO strategies help your business rank higher in search results, driving qualified traffic to your website for higher conversions.
PPC (Pay Per Click)
Maximize your advertising ROI with targeted PPC campaigns. We create and manage data-driven ads that reach your ideal customers without wasting spending.
Analytics
Make informed decisions with detailed data driven analytics and regular reporting that tracks your digital performance, traffic and ROI across all digital marketing channels.
Frequently Asked Questions
We can work with your existing website by conducting a comprehensive technical SEO audit to identify opportunities for improvement. Our team evaluates site structure, page speed, mobile responsiveness, and other critical factors that impact both SEO performance and PPC conversion rates. Based on our findings, we'll either implement targeted optimizations to your current site or recommend a new build if significant technical limitations exist.
We charge a transparent flat fee rather than a percentage of ad spend, ensuring our recommendations are based on performance, not budget size. For all services—SEO, technical maintenance, and PPC management—we establish clear, measurable KPIs at engagement start. If these benchmarks aren't met, your management fee is proportionally reduced. This structure keeps us accountable for delivering measurable improvements to your site's technical health and marketing performance.
Yes, we provide ongoing management across all aspects of your digital presence. This includes regular technical maintenance, SEO updates, content optimization, and comprehensive PPC campaign management. Our integrated approach ensures technical site health, organic visibility, and paid campaigns work together cohesively. Regular performance reports track improvements in site speed, crawlability, keyword rankings, and PPC conversion metrics to demonstrate ROI across all channels.
